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You’ve seen it before, it’s usually in the corner of a dental product in a white rounded box with ADA Accepted on it. Do you buy these products often? Does it matter to you? Do you know what it means? One hundred and thirty years ago, the American Dental Association started a program that reviewed and tested dental products to a set of standards they drew up. The ADA seal is not only applied to toothpaste, but also to dental floss, mouth rinse, toothbrushes, and even chewing gum.

It is not mandatory to get the seal and is completely voluntary, but haven’t you ever wondered what it takes to get that seal of approval?

Some Key Requirements for Approval:

  • Name. The name must be approved and follow the Federal Food Drug and Cosmetic Act requirements.

  • Composition. Product must provide a list of ingredients (including inactive ingredients). Any changes made must be approved by Council.

  • Manufacturing. The company must comply with manufacturing and laboratory guidelines and if Council requests to test any of the products.

  • Safety. The company must provide evidence of methods, results, and dates from any clinical or laboratory testing.

What It Means:

Inevitably, there are products that do not have the ADA seal of approval, but that doesn’t mean that the product is unsafe and not effective. And at the end of the day, the seal gives dental products a leg up in its product category. It tells you that after reviewing and testing by the American Dental Association, a dental product is safe, effective, and its promotional claims are truthful.

This is not a conclusive list of requirements for approval (there are several more), but it gives you an idea so that you can understand what the ADA looks for before approving a dental product. It is up to you whether or not you choose to buy an ADA Accepted’ product, but don’t forget to visit your dental professional for regular cleaning. If you have questions, contact us Lakeway Cosmetic, we want those pearly whites to stay bright!